Client Success in Strategic Positioning, Demand Generation and Sales Enablement

Through our sister firm, BizTechReports, we helped position Microsoft Federal as a thought leader in the arena of Digital Inclusion. Our market research captured the essential trends and issues that now define the field. In addition, we produced speeches and presentations that elevated Microsoft’s moves in the Homeland Security marketplace. Finally, we produced compelling marketing content – in association with Peppers and Rogers Group – for some of the most heavily downloaded white papers ever offered by Microsoft Business Solutions.

Through a series of positioning papers, we helped iLinc Communications strengthen its strategic position and corporate image in various vertical markets. Our papers on web conferencing in the financial services , high tech , and government marketplaces helped establish iLinc’s visionary, issue-driven positioning on an array of key subjects that are critical to prospective clients. Meanwhile, our design and artwork helped to professionalize the look and feel of these valuable marketing and sales documents.

“Our thought leadership work with Manasco Marketing Partners has not only helped us generate marketing results, it has enhanced the effectiveness of our sales conversations. It helps our sales team engage our prospective clients on the issues that are most relevant to them.”

Jason Walker,
VP of Sales,
iLinc Communications

In the highly competitive market for enterprise software, it’s critical to position oneself in ways that can cut through the fog of indistinct messages. Infor brought us in to provide compelling copywriting that would grab readers of its client development newsletters and sponsored promotions in various publications. With aggressive turnaround times, we worked closely with Infor to ensure the abstracts, newsletters, promo pieces, landing pages and white papers we produced were provocative, yet insightful.

Recognizing the opportunity to strengthen its positioning in markets such as customer relationship management and collaborative commerce, SAP sponsored thought leading field research produced by our principals. The research helped to redefine these markets and demonstrate the case for IT investment. SAP also has worked with our colleagues to produce compelling presentation graphics that elevate the image of speakers and sales professionals focused on engaging prospective clients.

“The trend is our friend,” said CEO John Bostick. With this in mind, we produced a series of influential white papers that provided the foundation for a campaign that has resulted in a flurry of valuable media placements. With papers on everything from outsourcing excellence to managing turbulent change, the initiative has positioned DBA-Direct as a thought leader and trusted advisor to Fortune 500 clients in the emerging market for outsourced database administration.

"Manasco Marketing Partners listens carefully, responds quickly and has an outstanding ability to articulate the key issues in a compelling fashion. The firm has enhanced our thought leadership immensely. Through our work with MMP, we have clearly strengthened our market positioning, lead generation and sales efforts."

Brian Hennigan,
Director of Marketing and Public Relations
DBA-Direct

We worked with this marketing services consulting firm to help them position themselves as thought leaders on topics such as CMO-CFO Alliances and Intelligent Contact Centers. The initial white papers and presentations we produced for the firm fed email marketing campaigns, webinars and sales support efforts. The company’s strong positioning has helped drive – and catalyze – its rapid growth.

As this innovative provider of high-definition videoconferencing solutions neared its public launch, we produced a series of white papers that defined the company’s perspective on HD audio, HD video and Telepresence. The company would soon be hailed by analysts and other influencers who recognized the company’s striking approach to video communications.

“This firm knows how to cut through the noise and deliver solid white papers and case studies that demonstrate clear business value. Manasco Marketing Partners understands business technology and knows how to speak to decision makers and influencers in their own words."

Maureen Carlson
Former Director of Marketing
LifeSize Communications

To help strengthen this entrepreneurial firm’s market positioning, our sister company, BizTechReports, produced a third party field survey examining the costs/benefits of a transition to hosted technology. The survey, which included 326 executives involved in the IT decision-making process, generated powerful marketing results. The company was able to generate more than 320 early stage leads from the report in three months (and more since) and obtained over 20 media placements in influential publications.

Recognizing the critical value of “customer capital,” Parasoft brought us in to produce a series of case studies that demonstrated the business value it was bringing to its clients. With compelling pieces on Cisco, Siemens and MedicAlert, Parasoft was able to more firmly validate its market impact and support its sales people in the field with clear-cut evidence of value.

“Your case studies look (and read) fantastic.
They really capture the value proposition we are marketing/selling to…”

Mark Johnson
VP of Sales Management,
Parasoft

We collaborated with Quaero’s Naras Eechambadi to develop a compelling book, High Performance Marketing, exploring trends in marketing performance. Through diligent research and interviews, the marshaling of critical evidence and the careful crafting of the chapters, we helped Naras greatly enhance his visibility and establish Quaero as a thought leader in the marketing arena.

“Without Britton Manasco this book could not have been written.”

Naras Eechambadi
Founder and CEO, Quaero
Author, High Performance Marketing

“The bible of the analyst relations industry.” That’s how one industry executive described Influencing the Influencers, the book we helped produce with Bill Hopkins, CEO of the Knowledge Capital Group. Working closely with Bill, we conducted interviews with a series of industry luminaries and crafted content necessary to make this a truly insightful and entertaining book.

“Having worked with Britton at KCG and collaborated with him on our recent book, I know he has a remarkable talent for developing thought leadership. Through his rich, persuasive content, he nails the business case for change and investment.”

William S. Hopkins
Founder and CEO, Knowledge Capital Group
Author, Influencing the Influencers