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About Manasco Marketing Partners
Turning Thought Leadership into Market Leadership
We help business technology and professionals services firms strengthen their market positioning, generate demand and accelerate sales cycles. We reach these business objectives through high-impact marketing, sales and communication initiatives designed to produce measurable results.
In today’s clamorous, hyper-competitive markets, we position our clients as thought leaders and trusted advisors. We elevate them above the crowd, articulate their strengths and deepen their customer connections.
Among the companies we have helped: Microsoft, IBM, SAP, SAS, Dell, SAIC, Knowledge Capital Group, Peppers and Rogers Group, Infor, Eloqua, Actuate, and Vignette as well as an array of dynamic and entrepreneurial start-ups.
Through a mix of strategic guidance and tactical execution, we help clients:
- Increase their market visibility and strengthen their positioning
- Generate and develop qualified leads with guaranteed results
- Engage relevant market influencers such as media, analysts and partners
- Provision their sales teams for credible conversations with decision makers
- Accelerate sales cycles and exceed sales quotas
We collaborate with our clients to generate results at all stages of the complex sale – from initial awareness and positioning to lead generation and development to sales engagement. Learn more about the challenges we address, the solutions we deliver, and the results we guarantee.
About Britton Manasco
As founder of Manasco Marketing Partners, my content and communications work enables clients to more powerfully assess and articulate their market opportunities, value propositions and business solutions as well as reach out to key market influencers.
Prior to launching Manasco Marketing Partners, I was a consultant for Prime Resource Group (which specializes in sales performance consulting for companies engaged in a complex sale), Knowledge Capital Group (which focuses on analyst relations for enterprise technology companies), and Peppers and Rogers Group (which specializes in "one-to-one," relationship marketing for F500 companies).
I am producer of the thought leadership strategy blog Elevation and the executive journal, Elevation Quarterly.
In addition, I've written for Harvard Business Review; The New York Times; CIO Magazine; Intelligent Enterprise; CNET/ZDNET; Marketing Management; Sales and Marketing Management; 1to1 Magazine; Far Eastern Economic Review; Reason Magazine; and many other media outlets worldwide.
I'm also contributing author for the book Influencing the Influencers, which focuses on the payoff for analyst relations, and High Performance Marketing, which offers a disciplined approach to investing in and managing marketing results.